Since June 2010, I've had the privilege to interview nursery growers in North America for
Grower Talks magazine. My monthly article, Under an Acre, features wholesale and retail growers.
For the January 2012 issue of
Grower Talks, I had the pleasure of visiting with Andrew Brodtman from Twombly Nursery in Monroe, Connecticut. Andrew is on the right and Barry is on the left in this photo.
| | Neighborly Nursery
Pam Buddy-D’Ambrosio
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The
12 acres that make up Twombly Nursery in Monroe, Connecticut, are
surrounded by homes. While “good fences make good neighbors,” owners
Andrew Brodtman and Barry Bonin believe in more than being just a good
neighbor. For instance, when an elderly neighbor and her dog walked to
the nursery to ask Andrew the name of a repairman, he made an
introductory phone call for her. Sharing property lines has other
advantages—the neighbors get their driveways plowed in the winter and
their yards planted in the spring.
Twombly Nursery began as a tree service business in the late 1960s. It
developed into a nursery where Andrew worked upon completion of his
Landscape Architecture degree. He did landscape design and installation
for more than 10 years before he and Barry, another employee, bought the
business in the mid-2000s. They own 3.5 acres, lease the rest of the
property, and are looking into leasing additional land. The retail area,
administrative offices and four-season garden cover 4 acres, while the
outdoor-only growing area is on 3 acres. Hoop houses protect the
broad-leafed evergreens and other delicate plants from
winter wind damage.
Andrew and Barry grow Spirea, Japanese maples and dwarf conifers. They
grow and sell specimens of larger sizes, such as 20- to 30-ft. trees.
They harvest trees at a 4-in. caliper or above. Andrew says, “It’s too
easy to find 2-in. caliper trees, so it doesn’t make sense for us to
grow them.” He says nurseries in the area don’t do mature trees due to
lack of buyers, proper equipment or land.
They buy in bareroot stock and can sell 200 Miss Kim lilacs during a
season—good for the gardener who is unwilling to feed the teeming deer
population in Connecticut. Andrew and Barry grow herbs and some
vegetables for the hobbyists and impulse buyers. They’ve introduced a
rare Twombly Red Sentinel. It’s a red leaf Japanese maple that grows 18
ft. high and 8 ft. wide, with an upright habit, and is good for smaller
gardens. If they can’t find a particular specimen or they’re selling 100
to 200 of a specific plant, they’ll grow them.
Andrew takes two weeks per year, one in the summer and one in the
winter, to tag. “Is that a vacation?” he asks. Barry travels, also, to
Oregon, Ohio and the southern states to tag material. “Seventy percent
of the things that come in, we see first,” says Andrew.
Oregon is a destination because, “what takes five years to grow there,
takes seven years to grow in the Northeast,” says Andrew. They choose
wisely, looking for the best material, the rarest and the most unusual
that their customers can’t get anywhere else. Andrew and Barry are
careful about what they choose for their location. “We can’t do Zones 7
or 8; we used to be Zone 6A, but after the last few winters we’re
5B,”says Andrew.
“We never close,” says Andrew, but they do shut down for the winter,
which gives Andrew and Barry time to make repairs on the equipment,
paint, review past jobs, and place spring orders. “There’s always work
to do,” he adds.
The staff shifts in size from 20 to 25 during the busy season, down to
five or six in the winter. Some of the employees have accrued dozens of
years at the nursery—longevity is good for business as customers ask for
the employees by name and will stand for no substitutions. “What we
can’t do financially for our people, we do by treating them like they’re
family; and as long as we’re able, we’ll contribute to their health
insurance and 401(k)s,” says Andrew.
Designers come from Manhattan, Greenwich, Connecticut and Massachusetts
for the material they can’t find anywhere else. Andrew and Barry offer
masonry services, work on others’ landscape designs, plus implement
their own creations—about 50 a year. A very diverse clientele, says
Andrew, can buy hundreds of plants, one plant or 10 evergreens.
The landscape designer or gardener who wants a cherry tree with a
serpentine trunk, an 18-ft. holly or plantings for rooftop gardens and
courtyards in Manhattan knows to come to Twombly Nursery. The retail
customer base is more female than male, says Andrew. Every week, two
women walk the nursery, sometimes they buy, and sometimes they don’t.
Andrew calls them the “Thursday Ladies.”
Andrew and Barry take care not only of their neighbors, but the
wildlife, too. A customer can’t have that Paper Bark Maple he purchased
until the nested birds leave for another location.
Money-saving ideas and tips for other growers:
- “Buy in more bareroot material.”
- “We’d love to be more energy efficient—we’d love to have the money to get a windmill.”
- “We’re not outsourcing. We do our own in-house advertising and
email marketing to 5,000 email customers. We have a pre-sale event for
email customers two weeks before the sale is open to the public.”
- “Our wives work in the business in marketing, advertising and bookkeeping. There is flexibility in having family work for us.”
- “We keep a reliable customer base. We have a lot of high-end
buyers, but we make the people who aren’t high-end feel like they are.
We give them the personal touch; we are a ‘mom-and-pop’ operation.” GT
Pam Buddy-D’Ambrosio is a freelance writer in New Rochelle, New York.
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